Automotive photography and video in Bucharest.

From a personal car to dealership inventory, we bring photography, video and reels into one production. Urban Production is based in Bucharest, with travel across Romania arranged for each project.

Car photography. The complete picture.

An automotive shoot can showcase a personal project or document a car for sale. We choose frames for that purpose: proportions and presence for a portfolio, exterior, interior and equipment for a complete listing.

  • Overall views and complementary exterior angles.
  • Interior and details relevant to the car.
  • Selection, editing and exports for your publishing channels.

The Honda Civic project lets you explore a full photo shoot, beyond the cover images.

Explore the Honda Civic photo shoot

Automotive video. Beyond a single frame.

Automotive videography complements stills with movement, a sequence of details and views from different angles. Inventory videos focus on a clear presentation; for a hero car, we develop a concept and edit around the project.

  • Exterior, interior and detail sequences.
  • Editing, colour and sound in the agreed direction.
  • Format and duration chosen for your website, listings or social media.

The Volvo XC90 project for Zetec Auto Rulate brings together photography and a presentation video of the same car.

Watch the Volvo XC90 video

Automotive reels for social media.

A Reel has a different pace from a listing presentation video. We build a vertical edit for Instagram, TikTok or YouTube Shorts, selecting frames and an opening that introduces the subject quickly.

  • Footage planned for a vertical frame.
  • Editing around rhythm, detail and movement.
  • A visual direction shared with the project’s photography and videos.

See this approach in the Škoda Kodiaq and Volkswagen Beetle videos in Edits.

Explore the automotive edits

Photo and video for car dealerships.

Dealership content needs a production and delivery process that works for multiple vehicles. We combine inventory photography, presentation videos and, depending on the package, reels for social channels.

  • Consistent visual coverage across the vehicles in a session.
  • Files organised separately for each car.
  • One-off sessions or ongoing production for new arrivals.

Explore packages, prices, preparation requirements and a session estimator on the dedicated dealership page.

Explore dealership packages

Photography and video, in real projects.

Explore the frames, details and videos before choosing a direction for your car or inventory.

From the brief to ready-to-publish content.

01

Brief

Tell me about the car or vehicle batch, the location and where you will publish. We agree on deliverables, a direction and a proposal.

02

Production

We plan the light, location and frames. Photography and video follow the same approach to presenting the car.

03

Delivery

We select and edit the material, then deliver the agreed formats. The delivery schedule is confirmed in the project proposal.

Before your photo and video shoot.

Can I book photography or video separately?

Yes. Choose one service or combine photography, video and reels. We start with what you need to publish and agree on the deliverables in the brief.

Do you work with private car owners?

Yes. We create projects for owners and automotive enthusiasts, as well as content for dealerships and automotive representatives. A single car receives a project-specific proposal.

Do shoots only take place in Bucharest?

Bucharest is our starting point. We can discuss projects elsewhere in Romania; travel and production arrangements are agreed in the proposal.

How is a car shoot priced?

The number of vehicles, photography or video required, location and production scope determine the proposal. Personal projects start with a brief; for vehicle batches, explore the packages and estimator on the Dealership page.

What should we show about your car?

Discuss your photo and video project